Encouraging Social Advocacy: How HR can help?
Social advocacy, what does it actually mean? It is all about leveraging the most from the exposure your employees can stir for you through their online presence. There are two perks of doing so: it aids in hiring and promotes thee employer brand. Simply put, employees can be your strongest marketing asset if used appropriately.
What makes social advocacy so crucial?
Today, more than 50% of potential candidates research about the employer before walking-in for interview. So nothing can work better than boasting your workplace culture through online actions of your existing employees. Eureka! Improved reach and influence. It’s time for social media recruitment, be where the world is!
What’s the hold back?
One of the main challenges with social advocacy is the fact it depends on your workforce and their intend when it comes to shouting out on online platforms. It can work great when businesses give their employees something to rant about.
Thus, ensure that you have worked diligently on employee journey and business brand if you wish your employees to endorse their daily and fun moments at the company and not the episodes of burnouts and frustrations. Always, look out for signs of burnouts at workplace to avoid such a dilemma.
Here’s how HR can infuse social advocacy in your company:
- Pick a hashtag and kick-start participation
You require an easy-to-read yet catchy hashtag your employees can curate and use. Endorse the hashtag to your people and allow them to share. Stir a trend!
- Draw guidelines
Set clear boundaries and guidelines, but ensure that these don’t obstruct creativity in any way. Rather than having a dull and lengthy document, which rants about the pros of social advocacy, it is advisable to pick social media champions, who can provide some form of interim and quick training to your employees for the same.
- Company culture should be the focal point
Lift the curtains on what takes place behind the scenes. You are sure to find new takers (customers and potential patrons), who would appreciate the way you treat your people. Why not promote personal moments that take place in your organisation. Eureka! A long list of intriguing and curious potential hires eager to join your company.
- Set realistic objectives
Alike all communications, never forget the metrics. Be it reach, connections, shares, traffic, etc.? Clearly communicate your objectives to your employees.
- Never miss an opportunity to reward
When objectives are met, consider paying back to the employees, who drove the organisation there. Rewarding and recognising a job well done is an excellent way to promote social advocacy.
Click here to uncover four time-tested practices for employee recognition!
- Pick a few social advocacy platforms
Why not consider a few advocacy platforms. There are several online channels and tools available to aid you simplify your advocacy efforts.
For your advocacy campaign to work, you ought to lay full trust in your people. Never try to buy advocacy from your people instead focus on things you can do to create an environment that triggers them to shout about the culture. Remember social advocacy won’t happen overnight. Encourage your existing employees and new recruits to patriciate. You shall see the difference over time.
To know how cloud technology can double up employee engagement and social advocacy, contact us. You can also SMS SAGE to 56767 or drop us a mail at firstname.lastname@example.org or give us a shout out at Facebook or Twitter.